Our Team

The 64+ years of combined healthcare IT expertise on our team isn’t a marketing line. It’s the everyday context that informs every design decision, every support call, and every release we ship. We have people who can recite the NHS GP Website Benchmarking Tool from memory, who’ve handled the practical fallout from a national IT outage in real time, and who’ve seen how a single decision on a website page ripples into a practice manager’s afternoon.

We’re deliberately small. A generalist agency at our scale would be spread thinly across charity, education, retail, hospitality and primary care; we built Tree View Designs so that every person here works almost exclusively with NHS GP practices. That depth shows up in the small details — reading-age guidance, accessibility patterns, NHS-specific content templates, the things a practice manager shouldn’t have to explain to their web supplier.

The team you’ve just met is structured in three tiers: the directors who set strategy and standards, the management layer who own day-to-day delivery, and the specialists who handle the craft of building, content editing and ongoing support. Each person brings their own background, but the throughline is the same — people who chose to work in NHS primary care because they care how it works.